Is your rope rack in need of a refresh?

As the sailing season really kicks into gear, there’s one often-overlooked upgrade that can make all the difference, your rope rack! Whether your customers are cruising, racing sailors, or just general purpose rope users, your rack is your ultimate sales tool. Rope is a touchy-feely product and needs to look the part in your store.  

Take a few minutes to check your current setup: 

•  Marked and sad looking frame and bars
• Reels that have dust and neglect
• Old branding  
• Reels stacked on the floor
• Incorrect product information
• Unstable and unsightly 

If any of these looks familiar, it’s a clear sign your rope rack is past its prime.

Upgrading your rope rack isn’t just about aesthetics, it’s about performance and confidence.

•  A good-looking rack reflects you and your business
• The more ropes you have on view, the more range for your customer to select from.
• Branding is key, connecting with your and our brands will introduce more customers to you.
• Product information on show to keep staff and customers informed  
• Happy and clean stock means happy staff and customers 

Ready to upgrade? Reach out to your sales rep who can help.